Are you familiar with the comic strip “Keeping up with the Joneses”?  It was written by Arthur (aka “Pop”) Momand and ran from approximately 1913 to 1938.  This comic depicted the McGinis family struggling to keep up with the lifestyle of their neighbors, the Jones family (who are never actually seen in the comic).  This comic popularized the catchphrase “Keeping up with the Joneses”, which refers to people’s tendency to judge their own social standing according to that of their neighbors.

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